What is digital printing?

I’m often asked the question “what is digital printing?”

Why does it cost so much when compared to other printing methods? Put simply digital printing is taking a file

from the computer using any desktop publishing software and printing directly to a laser or ink-jet printer.

Now these come is varying sizes and makes but essentially do the same thing, it just depends on what you’re

trying to print on. Business cards or flyers would be laser printed whilst such things as car signage or banners

are produced on ink-jet printers due to their size. Usually you would have to print around 5000 flyers using

offset methods to start to be cost effective. By the time we make plates setup the press and then run the job.

However with the rise of digital printing you can get as little as one copy or 1000 copies even before we’ve

made the plates.

The most important benefits of the digital printing is that you can change each print as the machine is running.

This is called variable data.

This method is used widely as it allows companies to print such things as your personalised phone bill.

While offset printing still offers a wider range of ink colours and a wider choice of papers, digital methods

are being worked on at a fast rate to improve quality and lower costs even further.

The main benefits of digital printing include:

  • Shorter print runs.
  • Lower costs.
  • Quick turnaround times.

Variable data.

So if you need something printed in a hurry then digital printing is the way to go.

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